EverQuote Visual Design
My first tech internship at EverQuote provided me the opportunity to pick up new skills quickly. I was responsible for optimizing our Rails web app while responding to bug tickets and A/B test results flagged by our analyst team. While here, I used Adobe Illustrator for the first time to research and design a marketing infographic for EQ's blog.
EverQuote Infographic Visual Design
My first tech internship came the summer of 2016, where I joined the EverQuote’s UX team in their Cambridge, Massachusetts office near MIT. While there, I was responsible for optimizing our Rails web app while responding to bug tickets and A/B test results flagged by our analyst team. While here, I used Adobe Illustrator for the first time to research and design a marketing infographic for EQ's blog, which you can see today here!
EverQuote, an e-commerce company focused on connecting users to the best car insurance deals, wanted to encourage safer driving through a new blog post. Their new EverDrive app allowed them to collect data about people’s driving habits which, when paired with info from public sources like the CDC, could paint a good picture for how distracted driving leads to higher traffic injuries and fatalities.
Using this data, I was given the task of putting together a visually-pleasing, yet educational, infographic to persuade more users to practice safe driving and try out EverDrive!
I teamed up with a data analyst to query informative EverDrive data, and prototyped and iterated upon my visualizations by facilitating feedback from one of my peers on the UX team. I was given one week to complete my assignment — a somewhat daunting task for someone who had never used Adobe Illustrator in his life!
I began by conducting some basic research by using Google Scholar and the Tufts Library to compile information about distracted driving and traffic violations across the United States. I also spoke with one of my colleagues about getting some basic information from the EverDrive database, which gave some more detailed context to the driving habits of our users. I worked to distill some interesting insights from the data, and worked with my colleague to figure out our story. Here are some of our key findings:
Most drivers appear to care about safety on the roads in theory, but not as much when they’re physically behind the wheel: 61% of drivers don’t think their state does enough to stop distracted driving, yet 55% admit to using their phone behind the wheel in the past 30 days.
Drivers may not be telling the truth. About 56% of drivers self-reported using their phone within the last 30 days. However, EverDrive data suggests that actually 96% of those drivers have used their phones within the past 30 days.
Drivers may be unaware of some of the most dangerous actions behind the wheel. Only 2.6% of drivers feel the scariest thing to see a driver do is interact with passengers, and yet 57% of distracted driving accidents are caused by passenger interactions.
Based on these chats, I decided to incorporate information about the toughest states that regulate distracted driving, such as New Jersey and New York, which was a good indicator to determine which states drove the safest overall.
By meeting twice with one of my UX team members, I was able to workshop my designs to make a visually consistent infographic design. Look at the full thing here!
This was a small project with a straightforward solution, but trying out a new design tool, Adobe Illustrator, with little guidance and a lot to lose turned out to be exactly the type of environment I thrive in. Since then, I’ve continued to throw myself at interesting projects even when I don’t know everything — because I know I can learn! I hope to continue working on data visualization projects in the future.